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Cancellation

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It is unknown why the [[Dark Shadows (1966)|original series]] of Dark Shadows was cancelled in April, 1971. The show’s demise is likely attributed to an unfortunate combination of several factors. This page looks at some of the reasons that may have led to its cancellation:
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It is unknown what exactly the reasons were as to why the [[Dark Shadows (1966)|original series]] of Dark Shadows was cancelled in April 1971. The show’s demise is highly likely to be attributed to an unfortunate combination of several factors. This page looks at some of the reasons that may have led to its cancellation:
 
==Declining ratings==
 
==Declining ratings==
 
The program experienced a precipitous drop in its ratings during its last two years on the air. A book about the various works of [[Dan Curtis]] written by Jeff Thompson titled ‘The Television Horrors of Dan Curtis’ gives the following information as to the show’s viewing figures:
 
The program experienced a precipitous drop in its ratings during its last two years on the air. A book about the various works of [[Dan Curtis]] written by Jeff Thompson titled ‘The Television Horrors of Dan Curtis’ gives the following information as to the show’s viewing figures:
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==Young demographic==
 
==Young demographic==
The show was very popular with a young audience. Practically no other daytime show audience skewed so much under the 18–35 demographic threshold as Dark Shadows did. This young demographic wasn’t seen as important as it is today, and was assumed to be lacking the purchasing power that advertisers were after. This audience generally did not make decisions about the purchasing of household goods and food products for the family, which were the two chief industries that bought airtime on daytime television in that era.
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The show was very popular with a young audience. Practically no other daytime show audience skewed so much under the 18–35 demographic threshold as Dark Shadows did. This young demographic wasn’t seen as important as it is today seemingly lacking the purchasing power that advertisers were after. This audience generally did not make decisions about the purchasing of household goods and food products for the family, which were the two chief industries that bought airtime on daytime television in that era.
   
 
For school children, four or five years is a long time to nurture a TV show addiction that interfered with other afterschool activities.  For many youngsters entering junior high and high school and college, it was time to move on with their lives.
 
For school children, four or five years is a long time to nurture a TV show addiction that interfered with other afterschool activities.  For many youngsters entering junior high and high school and college, it was time to move on with their lives.
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